nike heels for sale Coca-Cola: The Power of a Brand
Marketers today look to the Coca-Cola brand as a model of marketing power lebron 10 shoes. Its image has transcended national borders and cultural barriers to reach almost everyone on earth.
How did the Coca-Cola symbol become such an omnipresent imageBeginning in 1886, Coca-Cola president John Pemberton began traveling the country introducing pharmacists to the drink lebron 10 shoes. At that time it was considered a medicinal substance that could relieve headaches and other minor woes.
Candler distributed clocks, calendars and other items laden with the Coca-Cola logo as he toured the country, spreading the brand and selling his product lebron 10 shoes. From there the brand continued to penetrate further around the world.
The bottling rights to Coca-Cola were sold in 1899 and in 1915 the Root family submitted a standard size bottle for distribution, but it was too fat in the middle lebron 10 shoes. The Coca-Cola Company liked the bottle so much they thinned it down and has been used ever since and is called a Hobbleskirt Bottle.
By 1920, with new bottlers springing up all the time, the brand had expanded into Cuba, France, Puerto Rico and other territories. Its world dominance would increase further with World War II, when Coca-Cola promised that "every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is, and whatever it costs the company." Suddenly Coca-Cola could be found throughout Europe as American GIs carried it with them, and by 1960 the number of countries with Coke bottling plants had doubled.
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